PopSockets Global Packaging System

Rigorous, playful, extra rainbow

Don’t be fooled by it’s appearance: the requirements for Popsockets global packaging system were stringent. It needed to be a dual language system; it needed to allow people to pop the product up and down in the package; at the same time, it needed to deter shoplifters from pilfering them from packages; it needed to deter international counterfeiters; it needed to accommodate a whole ecosystem of accessory products as well as countless line extensions of the PopSockets grip, wallet and mount system; it needed to be ecologically friendly and easy to recycle; AND it needed to remain cost neutral or better.

Our packaging solution utilized holographic foil board as a substrate not only for maximum visual impact at Target (our largest retailer), but also to make counterfeiting difficult and expensive.

We engineered an interlocking sleeve system that secured the grip product in the package, but still allowed you to pop the grip up and down (playing with the product was critical to its success at retail). We used color and surface finishes like reticulation to differentiate tiers of product.

A repeating circular pattern ran across the packaging suite creating a dynamic presence on retail shelves, and helped make disparate accessories feel like part of the family. Moreover, the packaging system was printed on high post-consumer recycled stock, was easy to recycle, and over time became far less expensive to produce than the crappy, plastic-laden original packages.