From 2018 to 2020, I helped create a brand for Popsockets, a phone accessory startup with a 71,423.8% year-over-year growth rate.

Born on Instagram and raised on TikTok, Popsockets were a familiar feature on the phones of Bella and Gigi Hadid, Serena Williams, Kristen Bell, and myriad other celebrity influencers.

Popsockets exponential growth was fueled by a never-ending stream of new styles and products, introduced almost exclusively via social media and email.

Each piece of PopSockets social content was a miniature product-driven ad. Our small creative team concepted and produced thousands of these each year.

The team also produced global “integrated” advertising campaigns consisting of TV, OOH, social and email. Spots were music driven and versioned into 7 languages to serve our EMEA, LATAM and APAC markets.

Mad Marie. Global TVC.