Do good, but make it bouncy.

Popsockets is a phone accessory startup with a big heart for charitable giving. Our core brand purpose was something we called Poptivism: positive impact enabled by Popsockets. Online it operated like this: you pick the cause you care about, create a custom Popsocket for that cause, and we donate 50% of the sale of that PopSocket to that cause.

To get the word out about Poptivism, we created a bouncy house art installation with artist duo Friends With You and brought the crazy to ComplexCon in Longbeach, CA.

Activating our diverse network of followers and influencers, including Zendaya, Becky G, Antoni Porowski, Yara Shahidi, Vonn Miller, Gus Kenworthy, Laura DIY, BlackBear, and Chloe Bennet, we created a ground swell of activity on the platform.

Hey, it’s that guy!

To date, Popsockets has donated over $3 million to good causes of all kinds through Poptivism. Become a Poptivist today!

Agency: PopSockets in-house; CMO: Becky Gebhardt; CCO: John Kieselhorst; VP, Brand Design: Justin Fuller; CD: Sonya Ghori, Jess Voight; CW: Brett Shea; AD: Erika Liberato, George Bangs, Swapnil Joshi; Studio: Charlyn Erickson, German Murillo, Ahn Truong; PopWorld sculpture, inflatable characters, and PopSockets illustrations by Friends With You™; Animation by Mike Perry Studio; Producer: Alex Sheridan