The One Club

The One Club required a logo update. Brian Collins got the project and I got the design brief.

We took the iconic One Club pencil and turned it on its ear. We created a simple type system based on DIN that locked up within this new modular form. It’s now been in use for over 2 decades.

The original color palette was based on overlapping layers of CMYK colors.

moo.

Advertising! Yeah!

Agency: Ogilvy / Brand Integration Group; Chief Design Officer: Brian Collins; Executive Design Director: Rebeca Méndez; Design Director: Snow Kahn; Designer: John Kieselhorst